Application Tips

EVEN: APPLICATION TIPS

To quickly develop your confidence with the EVEN step, Artistry® color recommends mastering these basic application techniques.

Perfect Liquid Foundation Technique

Work in sections to create a perfected look every time.

• Apply a small amount of foundation to the back of your hand. Doing this allows product to warm up so as to get the best color result.

• Apply foundation with a foundation brush for the best results, but fingertips or a sponge may be used.

• Start by applying a dab of foundation to lips; this will allow you to see any imperfections on the skin more clearly because the whole face will have the same color value.

• Beginning in center of face, apply foundation sweeping outward from the center of the face.

• Move to other areas of the face, blending toward hairline.

• For areas that require more coverage, apply more foundation by tapping it onto face. (Sweeping motion may remove the first application.)

Perfect Powder Foundation Technique

Using your cosmetic sponge or your large powder brush, apply powder foundation:

• Across the forehead.

• Down the top and sides of nose.

• Across the cheek toward the ear.

• Around the lips.

• Onto the chin and blend away at the jawline.

• Finish with a very light application to the eyelids.
 

Get Dewy, Perfected Skin

• Apply a small amount of Artistry® foundation to back of hand.

• Mix this with a smaller amount of Artistry Youth Xtend® Serum Concentrate.

• Once this mixture is well blended, apply to skin in circular motion using a fluffy powder brush.

How to achieve the look and feel of dewy, perfected skin every day:

• Apply Artistry Youth Xtend® Serum Concentrate over clean skin.

• Massage Artistry Youth Xtend® Moisturizer over top to lock in moisture.

• Blend Artistry Youth Xtend® Lifting Smoothing Foundation onto skin to even and perfect.
 

Fast and Flawless Face

Accentuate skin by evening out skin tone with a lightweight and natural foundation:

• Use a natural matte finish foundation, such as Artistry Exact Fit® Powder Foundation.

• For a moderate coverage, use the sponge side of the applicator.

• For more sheer coverage, use the velvet side of the applicator, applying with a light touch.
 

Secret to Radiant Skin

Overall illumination makes your whole face brighten.

• Make sure skin is well moisturized before applying makeup. Use Artistry Ideal Radiance® Illuminating Moisturizer for an instantly hydrating, radiant look.

• Apply Artistry® Concealer to any discolorations. Use brush or buff with fingertips. Allow it to set for 60 seconds before applying foundation over top.

• Apply Artistry Ideal Radiance® Illuminating CC Cream over concealer and to rest of face as needed.

• If needed, revisit any visible discoloration and apply more concealer.
 

24-Hour Flawless Skin Perfection

This brush trick gives a skin-perfecting look and helps foundation wear on and on.

• Apply a small amount of Artistry Exact Fit® long-wearing foundation to the back of your hand; this warms the foundation, helping to create a more natural result.

• Use a fluffy powder brush to apply foundation to the face: tap the brush into the foundation on the back of your hand, then apply to your face using a circular motion.

• Start in the center of your face, on and around your nose, then work outward to other areas.

• Create an extra-polished finish: After sweeping loose powder over face with brush, tap a small amount of loose powder into palm of your hand. Rub hands together to distribute the powder, then press palms into the skin, and lightly glide fingers over skin to create a poreless, polished look.
 

Concealer 1-2-3

Artistry® tips for successful concealing every time.

• Apply Artistry® Concealer after foundation and before powder.

• When concealing under the eyes, keep concealer to the dark areas only. Do not apply concealer directly underneath the eye as this can emphasize under-eye puffiness, fine lines.

• The heat from your fingertip will warm your concealer, making it easier to blend. So consider depositing concealer onto the back of your hand first instead of directly onto your skin.

Bye-Bye Blemishes and Imperfections

Place, tap, and repeat for best results.

• Place Artistry® Concealer directly over and around blemish with a small concealer brush or a cotton swab.

• Gently tap or pat foundation over the concealer; use a sponge or your fingers.

• Repeat these steps if the blemish is still visible.

• Set the concealer with a light application of Artistry Exact Fit® Perfecting Loose Powder.

How to Get an Instant Eye Lift

To brighten, refresh, and give the face an instant lift—the secret is in the mix.

• Deposit a small amount of Artistry® Concealer onto back of your hand.

• Mix it with a smaller amount of Artistry Youth Xtend® Eye Cream, using your hand as a palette.

• Gently pat this mixture under eyes, starting at outer corner and working toward nose.

• To finish, apply concealer to inner and outer corners of eyes, onto tops of cheekbones, and under the arch of each brow.

Illuminated From Within

One product gives different ways to get a glow.

• For ultimate results, use Artistry Ideal Radiance® Illuminating CC Cream as part of the Artistry Ideal Radiance® skincare system. It will help reduce the appearance of hyperpigmentation while it evens skin Secret to Radiant Skintone and enhances radiance.

• Wear Illuminating CC Cream alone anytime you’d like less coverage than a liquid foundation but still want an even skin tone with a radiant finish.

• When you want more coverage, wear Illuminating CC Cream under your favorite foundation.

Overall illumination makes your whole face brighten.

• Make sure skin is well moisturized before applying makeup. Use Artistry Ideal Radiance® Illuminating Moisturizer for an instantly hydrating, radiant look.

• Apply Artistry® Concealer to any discolorations. Use brush or buff with fingertips. Allow it to set for 60 seconds before applying foundation over top.

• Apply Artistry Ideal Radiance® Illuminating CC Cream over concealer and to rest of face as needed.

• If needed, revisit any visible discoloration and apply more concealer.
 

Powder Application Tips

• Pressed powder: sweep brush or applicator sponge over the compact.

• Loose powder: tap a small amount of powder into the cap, then press a fluffy powder brush into powder to distribute product evenly.

• Pressed versus Loose: “I recommend using loose powder at home to set your makeup, then keeping pressed powder for touch-ups throughout the day.” Rick DiCecca, Artistry Global Makeup Artist

Using your brush or applicator sponge, apply:

• Across the forehead.

• Down the top and sides of nose.

• Across the cheek toward the ear.

• Around the lips.

• Onto the chin and blend away at the jawline.

• Finish with a very light application to the eyelids.

• Repeat process if a more matte look is desired.

• If a more luminous look to the skin is desired, sweep powder down the center of face only, which will leave a soft glow along the cheekbones and outer edges of face.

Long-Lasting Shine Control

Apply different ways for shine-free hours.

• For a matte look: Sweep a translucent oil-absorbing powder, like Artistry Exact Fit® Translucent Pressed Powder, over the face twice. Once to set makeup in place; repeat to ensure a lasting matte look.

• Want an even more poreless, polished look? After sweeping powder over face, tap a small amount of loose powder into your palm and then rub hands together. Gently press palms onto face, then lightly massage powder into skin with fingers.

WHEN TO USE LOOSE POWDER VS. TRANSLUCENT PRESSED POWDER

Setting Makeup With Powder

Always use a loose powder to set your foundation. This ensures a strong set and an even finish to the skin.

• Tap a small amount of Artistry Exact Fit® Perfecting Loose Powder into its cap.

• Use a fluffy powder brush; press brush into the cap, then tap off excess. Before tapping, turn brush over: this will distribute powder evenly through the brush.

• Sweep brush over face to set your foundation.

• Repeat process if a more matte look is desired.

• If a more luminous look to the skin is desired, sweep brush just on the center of your face, leaving a soft glow along the outer edges.

Powder Touch-Ups On-the-Go

A pressed powder is ideal for touch-ups on-the-go as it offers portable perfection.

• The ingredients used in Artistry Exact Fit® Translucent Pressed Powder help to smooth and reblend foundation for touch-ups and instantly minimize shine.

• Sweep a powder brush or applicator over the pressed powder.

• Tap off any excess.

• Then sweep over face to blend, for a flawless appearance anytime, anywhere.

• For more coverage, sweep the applicator over the pressed powder, and press it over the skin.