Facial contouring and highlighting follows the same shape-changing principles that you use with clothing. For example: black pants make you look slimmer, while white pants accentuate your curves.
Contouring: Darker areas of the face appear to recede or look smaller.
• Use products with shades deeper than your skin tone
• Wear on the areas you want to minimize (below cheekbone, temples, along jawline, under chin, etc.)
Highlighting: Lighter areas of the face look highlighted and appear to stand out.
• Use products that are lighter than your skin tone, or which reflect light
• Wear on the areas you want to highlight or to make stand out (e.g. cheekbones, above brows, center of nose, etc.)