How Does Contouring and Highlighting Work?

All Artistry® Contouring and Highlighting Tips are Based on
Understanding Light and Dark

Facial contouring and highlighting follows the same shape-changing principles that you use with clothing. For example: black pants make you look slimmer, while white pants accentuate your curves.

Contouring: Darker areas of the face appear to recede or look smaller.

• Use products with shades deeper than your skin tone

• Wear on the areas you want to minimize (below cheekbone, temples, along jawline, under chin, etc.)

Highlighting: Lighter areas of the face look highlighted and appear to stand out.

• Use products that are lighter than your skin tone, or which reflect light

• Wear on the areas you want to highlight or to make stand out (e.g. cheekbones, above brows, center of nose, etc.)


• Start by applying your perfect shade of Artistry Exact Fit® Powder Foundation all over the face.

• To create a narrower shape to your face, use a shade of Artistry Exact Fit® Powder Foundation that is two levels deeper than your skin tone.

• Apply the powder foundation with a brush. Start below cheeks; sweep the brush forward, starting at the ear, directly toward the corner of the mouth.

• Sweep more of this deeper shade on temples and along jawline.

• To seamlessly blend, follow with another application of Artistry Exact Fit® Translucent Pressed Powder to the top of your cheekbones and on brow bones.

• Apply a light catching powder to the top of your cheekbones and above your brow bone.

Define the bridge of the nose, or narrow a wide nose and make it appear slimmer.

• Select a powder foundation 2-3 shades darker than your foundation shade. Apply it to the tips of your index fingers.

• Place fingertips on either side of bridge of nose (at inner corners of eyes), press lightly, and slide fingers straight down sides of nose.

• Blend out any hard lines, and buff with loose powder to create a softer more natural definition.

Contouring with Darker Foundation

• Apply your liquid foundation as usual, using your favorite shade.

• Select a shade of the same formula, two levels deeper than your shade.

• Apply to area just under cheekbones (to locate, use the middle of the ear and the corners of your mouth as a guideline). Use your fingers, a foundation brush, or a makeup sponge. Sweep this shade from the middle of the ear toward corner of mouth. Be sure and blend the two shades together well so there are no hard lines.

• To soften the jawline, apply the darker shade to the area just under your jaw, then blend to create soft contour.

• To narrow a wide forehead, apply the dark shade to temples, then blend.

Highlighting with Lighter Foundation

• To create the look of natural highlights, select a shade of your liquid foundation that is two shades lighter than your shade.

• Apply on the center of your forehead, to the tops of your cheekbones, and a thin line down the center of your nose and continue to the dent just above your upper lip.

• Use a brush or sponge to blend well.