Define

DEFINE

Artistry® signature makeup continues with DEFINE.

From subtle to dramatic, express your sense of style with advanced formulas and artist-influenced shades.

Mascara

Artistry® mascara formulas create the most beautiful, lush, full lashes with minimal effort. Mascara formulas are designed to focus on length or volume. Artistry® mascaras are available in two formulas.

EyeLiner

Artistry® eyeliners are the perfect way to define and open the eyes. They come in two superb formulas, a pencil and a liquid, and a variety of shades to suit any eye color or mood.

EyeBrow Pencil

Like a frame for a work of art, brows help define the face. Artistry® Automatic EyeBrow Pencils are designed to enhance natural brow color and fullness while staying in place without smudging or streaking. Artistry® color offers one versatile pencil formula.

Eye Shadows

Eye shadow is used to add color, shape, and definition to the eye area. Artistry Signature Color® Eye Shadow Quads come in a wide variety of shades, so they can be mixed and matched to complement eye color or to make a fashion statement. Artistry Signature Color® Eye Shadow Quads come in powder form, and in three finishes: matte, shimmer, and metallic.

WHAT’S YOUR EYE SHAPE

These techniques use light and dark shadows and sometimes liner placement to change the shape of the eye.

Deep Set Eyes
6.Define.Art_ill_DeepSetEyesA

The eyes are set back beneath a prominent brow bone.

Goal: Bring eyes forward.

• Line the upper and lower lid with a medium shade of Artistry Signature Color® Longwearing Eye Pencil.

• Apply a shimmer shade of eye shadow on the lid and into the crease. The shimmer in the formula creates the illusion of bringing the eyelid forward, minimizing the depth under the brow.

7.Define.Art_ill_SingleEyelidA

The space between the eyes is greater than the width of one eye.

Goal: Eyes appear closer together.

• Keep makeup simple to make a single eyelid appear more open and prominent.

• Use a medium-toned shade from an Artistry Signature Color® Eye Shadow Quad to fill two-thirds of the eyelid from outer eye to inner eye.

• Apply Artistry Signature Color® Longwearing Eye Pencil to the entire eye; focus more on the inner corner.

• Finish with a strong highlighting shade of eye shadow on the brow bone.

8.Define.Art_ill_HoodedEyeA

The eyelid is pronounced, sometimes shadowing the eye.

Goal: Minimize the appearance of the eyelid.

• Apply a light color shade from an Artistry Signature Color® Eye Shadow Quad to the entire lid.

• Keeping the eyes open, apply a darker color of eye shadow to the hooded area above the eyelid.

• The darker color minimizes the appearance of the hooded area and the lighter color brings the lid forward, opening up the eye.

9.Define.Art_ill_Double_LiddedA

These eyes have a thin second lid above the upper lash line.

Goal: Maximize the appearance of the lid.

• Use a matte, medium shade from an Artistry Signature Color® Eye Shadow Quad to fill in the contour from outer eye to inner eye. Avoid shimmer or metallic colors.

• Apply a lighter shade to fill in lash line from the outer to the inner corner.

• Apply the same shade along the bottom lash line.

• Use a strong highlighter shade on the brow bone.

• Finish by lining the upper lash line two-thirds of the way from the outer corner and the bottom lashes halfway.

10.Define.Art_ill_AlmondEyesA

These eyes have the most even proportions, with upswept corners and great angles.

Goal: Play them up by emphasizing the upswing at the corners and highlight their shape.

• Apply a medium to dark shade of Artistry Signature Color® Longwearing Eye Pencil on the outer half of the top and bottom lashes.

• Layer a dark shade from an Artistry Signature Color® Eye Shadow Quad across upper lash line—including over the liner—from inner to outer corner.

• Sweep a medium shade of eye shadow across lid and into crease.

11.Define.Art_ill_DownturnEyesA

The outer corners of the eyes take a downward dip.

Goal: Lift the appearance of the eyes’ outer corners.

• Apply a darker shade from an Artistry Signature Color® Eye Shadow Quads at the outer corner where the eye begins to droop.

• Blend this color up and around into the crease to add a lift.

• Apply Artistry Signature Color® Longwearing Eye Pencil to upper lids only; at outer corners, wing the eyeliner up slightly rather than follow the natural downward slope.

Art_ill_SmallEyes1.150dpi

These eyes appear small because they either have a shortened or more prominent brow area.

Goal: Make eyes appear bigger.

• To make small eyes appear larger, apply the lightest color in an Artistry Signature Color® Eye Shadow Quad to the entire lid.

• Apply a darker color of eye shadow to the crease, focused on the outer edges.

• Apply the darker color in the crease and the highlight on the lid brings the lid forward, making the eyes appear larger.

13.Define.Art_ill_SmallAsiaEyesA

These eyes appear small because they either have a shortened or more prominent brow area.

Goal: Use light and dark shades to create the appearance of more lid space.

• Blend a medium shade from an Artistry Signature Color® Eye Shadow Quad onto the middle of the eyelid, from the base of the lash line to above the natural crease. It should be visible even when the eye is open.

• Then blend the medium shade shadow outward and across the eye; the shadow should get wider as you get closer to the outer corner of the eye. This enhances the appearance of the crease.

• Apply eyeliner to upper lash line. Start two-thirds from inner corner and extend toward outer corner.

• Apply a highlighter eye shadow beneath the brow bone, blend it down to the medium-tone shadow.

• Apply mascara to upper lashes only.