SKIN CARE BASICS
The Four Steps to Sensational Skin
The ARTISTRY™ strategy for a radiant complexion is simple. All it takes is four basic steps, twice a day, when you wake up
and before you go to bed:
cleanse
tone
treat
moisturise/protect
Why is this ARTISTRY system so effective? Because every product in the ARTISTRY Skin Care collection contains high quality
ingredients, combined into formulas based on advanced, state-of-the-art research and development. Our products work hard for
your skin and the difference is dramatic. You'll face the future with a healthier looking complexion than you ever dreamed
possible. (That's probably why the ARTISTRY brand has consistently ranked among the top selling prestige brands of facial
skin care and colour cosmetics in the world!)
Simple Step #1 Cleanse
Washing your face twice a day, with a gentle cleansing formula and warm water, banishes dirt, makeup, build-up and oil.
But all cleansers are not created equal. The best formula is one that is suited specifically to your skin, designed to gently
remove debris, without stripping away vital moisture. After cleansing, your face should feel fresh, not tight!
Simple Step #2 Tone
Immediately after cleansing, tone your skin to help restore healthy balance. A soothing toning formula will remove any remaining
traces of dirt, makeup or cleanser, hydrate, and return your skin to its natural pH level. Depending on your skin type,
toners should be free of oil or alcohol. Look for natural ingredients like coneflower, chamomile or bitter orange peel that
will treat your complexion gently and naturally.
Step #3 Treat
Now it's time to zero in on your skin's special needs. In this repair phase, you'll address fine lines, sun damage, discolouration,
blemishes or uneven skin tone. Brighten, soothe, smooth, refine. Anything's possible with advanced ARTISTRY ingredients
like alpha hydroxy and salicylic acids, green tea extracts, Vitamins A, C and E and our unique Hydrolipid Matrix.
Step #4 Moisturise/Protect
Your body requires water to thrive, and your skin is no exception. Complete your twice-daily routine with an infusion of
refreshing moisture. The right formula will plump up thirsty cells, making skin glow with radiance. It will also form an
invisible barrier, preventing vital moisture from escaping and keeping damaging environmental stressors from penetrating.
Day and night, the ARTISTRY range has the right replenishing and protective products for your specific, skin needs.
